LDR 01700nam a2200337 i 4500
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010 __ ǂa 2014952826
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020 __ ǂa 0500291926 ǂq (flexibound)
035 __ ǂa (ObibOrg)BIB-0000-0000-0511
040 __ ǂa ObibOrg ǂb eng ǂe rda ǂc ObibOrg
100 1_ ǂa Adz, King, ǂd 1969- ǂe author.
245 10 ǂa Unbrandable : ǂb how to succeed in the new brand space / ǂc Adam N. Stone.
246 3_ ǂa Unbrandable : ǂb #HowToSucceedInTheNewBrandSpace
264 _1 ǂa New York, New York : ǂb Thames & Hudson, ǂc [2015]
264 _4 ǂc ©2015
300 __ ǂa 184 pages ; ǂc 24 cm
336 __ ǂa text ǂb txt ǂ2 rdacontent
337 __ ǂa unmediated ǂb n ǂ2 rdamedia
338 __ ǂa volume ǂb nc ǂ2 rdacarrier
504 __ ǂa Includes bibliographical references (pages 179-180), webliography, and index.
520 0_ ǂa The Unbrandables are a new kind of consumer: savvy, sensitive to inauthenticity; hostile to relentless, debt-driving materialism; and suspicious of marketing for products they do not want or that are bad for the environment... Author Adam Stone examines fifty brands and individuals who have learned how to thrive in this new branding landscape by taking a more creative, transparent approach. ǂc Open Library.
588 __ ǂa This bibliographic record is licensed under Creative Commons CC0 1.0.
650 _0 ǂa Branding (Marketing) ǂv Handbooks, manuals, etc.
650 _0 ǂa Advertising ǂv Handbooks, manuals, etc.
650 _0 ǂa Advertising ǂx Brand name products ǂv Handbooks, manuals, etc.
655 _7 ǂa Handbooks and manuals. ǂ2 lcgft
907 __ ǂa Handbook / Manual ǂc Advertising ǂc Marketing ǂc Sales